New Line aren’t clowning around with the release of their feature adaptation of Stephen King’s 1986 novel ‘It’. The Andy Muschietti directed horror-epic is expected to take in over $60 million, with the possibility of surpassing $70 million at the US Box Office in it’s opening weekend. The new estimates are coming hot off the heels from the ever-growing buzz and interest around the film, quipped with a terrifyingly clever marketing campaign which has put ‘It’ in the forefront of our minds.
The figures indicate that ‘It’ is set to become the film with the highest ever opening for the month of September, surpassing the previous three-day record currently held by Sony Animations’ for Hotel Translvania 2. An impressive feat, especially in a time were horror films can often be seen living in the shadows of blockbusters.
The adaptation was praised recently by Stephen King, who has watched the film twice already, revealed he was “not preprepared for how good it really was” in a new interview with Bloody Disgusting:
“I had hopes, but I was not prepared for how good it really was,” King says in the interview. “It’s something that’s different, and at the same time, it’s something that audiences are gonna relate to. They’re gonna like the characters. To me, it’s all about character. If you like the characters… if you care… the scares generally work.”
He adds, “I’m sure my fans will enjoy the movie. I think they’re gonna really enjoy the movie. And I think some of them will go back two or three times and actually savor the thing. I went back and saw it a second time, and I felt I was seeing things the second time through that I missed the first time.”
‘It’ floats into cinemas in the US and UK on September 8th. Are you brave enough to watch it? Let us know by sending us a tweet to @ThePopBible
'It' Expected To Smash Box Office Records! Click To Tweet