Ryan Murphy has finally revealed the new title of the highly anticipated seventh season of American Horror Story.

Speaking on a panel at San Diego Comic-Con on Thursday (20 July), the show creator of the FX horror-anthology series announced that the new season will be called: American Horror Story: Cult. 

FX Networks also confirmed that the seventh outing will be premiering a lot sooner than we previously thought, arriving on our screens on the 5th of September, 2017.

In true nightmarish style,  the team of American Horror Story pulled out all of the stops to reveal the title in spectacular fashion. An eerie water display with projections of creepy clowns unveiled the title ‘CULT’.

In addition to actors dressed as sinister clowns being let loose to run wild amongst attendees at Comic Con. Frightening the crowd, the clowns proceeded to hand out pins containing the words “Join Us” to everyone in sight, reinforcing the the ideologies of theme ‘Cult’ and scaring the living daylights out of everybody.

Even with the new announcements there is still little known about Season 7. In true AHS fashion the show is still shrouded in mystery. We know that the season will reference the 2016 US presidential election, and will see AHS veterans Evan Peters and Sarah Paulson returning and joining forces with franchise newcomers Billie Lourd and Lena Dunham.

AHS 7 Cult

Thankfully we do know a lot more about the new season in comparison to the previous outing “Roanoke”, which went on to air last year without any details being revealed. In the run up to the season premiere, FX released multiple teasers that conveyed different themes to confuse and surprise us when the show first aired on September 14th, 2016.

FX have commissioned two additional series of “AHS”, which will will take us through to Season 9 and 2019 respectively.

American Horror Story: Cult airs on FX on September 5th, 2017.